​​Based on our research conducted, there are a few recommendations to consider when placing and creating prompts in order to make them as effective and useful as possible.​

​

• Make sure the behavior targeted is convenient
• Make sure the desired/undesired behavior is specified in very precise terms
• Indicate alternative desirable behaviors that people can do​
• Deliver your message in close proximity to where target behavior is​
• Deliver your message in polite language
• Use compatible colors and don't be afraid to use images to really enhance the message
• Target peoples' other interests--if it will be effective to remind people that turning off a light or switching off the water will save money or lead to a healthy lifestyle, don't be afraid to include that on your visual aid!

Key Example: What works at the University of Michigan

The University of Michigan's sustainability program, Planet Blue, has done an excellent job designing logos and prompts that identify them as a respected, well known group on campus. They have spent a lot of time creating a "brand asset" that enhances their image and brings the brand to life, using the assets to "help establish a meaningful, memorable identity that builds emotional bonds with our audiences."​



Not all prompts we come in contact with are part of a brand or part of something as large as the Planet Blue program. However, the design mechanisms used to create these logos and prompts are effective and important.​

​

• Choose colors that are supportive of one another and that are consistent. Color "affects and influences [people] emotionally and psychologically​
• Choose a font that reveals, "rather than overshadows, the information it conveys." Though it is important to select a font that is appealing to the viewer, it is key that a font doesn't overpower the message.​
• Planet Blue uses photographs and images on posters and other things to enhance emotion and to enhance importance by showing "understanding of sustainability issues."​
• For promoting their brand and for encouraging action, Planet Blue encourages people to "be engaging, be inspiring, be sincere, be thoughtful."